GRIMEY is proud to present this SPRING 2021!
GRIMEY resists following patterns with the absolute conviction that they have taken a leap onto a new path but without losing their spirit.
To present this campaign, GRIMEY is giving voice to neighborhood life, to the everyday, shooting in its streets and local businesses such as the African art store Angata, La Peluquería Expotemática, El Mercado de Antón Martín, La corrala de Lavapiés...
This SPRING collection has FOUR CAPSULES:
- STRANGE FRUIT FEVER,
- LIVEUTION,
- THE LOOT and
- the collaboration with artist GZUZ X GRMY
STRANGE FRUIT FEVER:
This capsule was born from the poetic concept Strange Fruit, the mythical song symbolizing the lynchings of blacks in the USA written in 1939, but which today, far from being an echo of the past, is still very present in the was that we live with the #BLACKLIVESMATTER movement.
Transforming that bitter culture into a vindictive cult full of colors, prints and mixing symbolism with abstraction, StrangeFruit Fever is undoubtedly one of our most open and most ambiguous pieces in terms of style. Brushstrokes that evoke the old street wear coexist in total harmony with the freshest and most current perfume.
LIVEUTION:
Magic for resistance.
Graphic concepts inspired by the occult, the strength of spirit and human evolution in these tough times.
The Baron Samedi, Screamin 'Jay Hawkins, restorative fire, roosters and spells alongside a powerful color palette. Vindictive bombers, washed jeans, charges and a divergent tie dye that is one of the jewels of the collection... All in the same cauldron. A spell to stay real.
THE LOOT:
Highlights its reversible Satin Jacket with denim on the other side, pique tracksuit, baseball yarn jerseys, football shirts in satin fabric, wool jacketcut and sew... 80s? 90s? 2000s? All and none. We burn and loot. This collection is quite different from the usual, but without losing an iota of strength or spirit.
Λίγα λόγια για το brand
Το brand Grimey (GRMY) γεννήθηκε το 2006 στους δρόμους της Μαδρίτης, επέκτεινε την παρουσία του με φυσικά καταστήματα σε Μαδρίτη, Βαρκελώνη, Βαλένθια & Τενερίφη και έως σήμερα δηλώνει δυναμικά το παρόν σε Ιταλία, Γερμανία (με showroom στο Βερολίνο), Ρωσία, Ιαπωνία, Ηνωμένα Αραβικά Εμιράτα, Hong Kong & USA.
Μετά από πετυχημένη πορεία το streetwear brand GRMY βάζει ...ακόμα ένα pin στον παγκόσμιο χάρτη μέσα από το overhype.gr!
Stay Close!!!
Διαβάστε: H OVERHYPE αποκλειστικός αντιπρόσωπος του streetwear brand GRIMEY